Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners.The six-year-old subscription...
ecommerce
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great...
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...
Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information....
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
"Demand from ecommerce companies expanding into global markets has grown rapidly and now accounts for more than 30 percent of...