Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...
ecommerce
Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access...
Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily...
Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when...
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands...
Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling...
Pivotal Research forecast Amazon’s advertising revenues will reach $38 billion by 2023, growing faster than any other Amazon business in...
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage...
When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some...