A slew of agencies have inked a partnership with Profitero, a performance analytics firm that helps brands, particularly ones in...
ecommerce
As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics...
Psst, Buy TikTok Why the heck would Oracle want to buy TikTok? Maybe because Sequoia Capital and General Atlantic are...
After emerging from a nearly yearlong bankruptcy process in January, discount footwear retailer Payless is back. This week, the company...
The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $ 438 million in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pod Race Podcasting is a relatively small market,...
Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Normal? Ecommerce shopping reached $ 153 billion...
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem...
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever...