As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods. Marpipe was founded by 26-year-old CEO Dan Pantelo and last year launched an… Continue reading »
The post Marpipe Is Working To ‘Demystify’ Creative Ad Testing In Ecommerce appeared first on AdExchanger.
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