Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech...
effective
Google’s been busy in the Privacy Sandbox. Consider: Google’s Chrome browser has a new bird-themed proposal called FLEDGE that builds...
Performance marketers don't have the luxury of not making the sale, so when business buyers and consumers migrated online during...
Special Group’s ‘Good Morning World’ campaign for Tourism New Zealand has been named world’s most effective at the Global Effie...