The third-party cookie is halfway out the door, so CafeMedia is already ushering in its replacement: email-based IDs. The ad...
EmailBased
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of...
Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will...
Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a...