Ralph Lauren is jumping into the $ 200 billion gaming industry after it dropped a new spot starring Swedish League...
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Roku has a message for TV buyers: traditional...
This week, Dentsu Media announced it is entering into a new, multiyear partnership with international multiplatform media and entertainment company...
Another Super Bowl baby enters The Big Game for the first time. DraftKings, the daily fantasy and online sports booker,...
TikTok marked its first foray into ecommerce by announcing a global partnership deal with Shopify on Tuesday, a deal that...
This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics,...
The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday...