In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
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Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital...
Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company...
On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative,...
Publicis Groupe's identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth...
Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a...
Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This WPP has had enough of Accenture playing...
Ashlen Cherry, Epsilon’s chief privacy officer, would bet on federal privacy legislation happening – just not before the end of...