Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up amounts to one of the most significant partnerships to maintain some level of online ad targeting as the industry prepares for the sunsetting of third-party cookies by the industry’s major web browsers. The Trade Desk…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Friends Lose In The Sandbox; The New Retail Supply Chain
Go Media is now certified as Toitū net carbonzero
Brands Chase Football Marketing Momentum at NFL Draft