April 21, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accountedContinue reading »

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