The annual Intel Extreme Masters Counter-Strike 2 tournament in August drew a sold-out crowd of 13,000 people to the Lanxess...
esports
From next year, Kiwi esports athletes will have the chance to display their skills and go for gold on the...
Once again, electriclime° and Riot Games have joined forces to produce a second film for the VALORANT ‘Game Changers’ series,...
Mountain Dew is the latest brand to venture into the metaverse with a watch party it's hosting for a major...
Since Russia's invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through...
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods...
After being purchased by Chicago-based investment firm Peak6 in 2019--which was followed by a rebrand the same year, and two...
When lockdowns and social distancing benched most professional sports leagues for long periods and kept fans out of the stands,...
AUCKLAND, Today: NZ-based esports provider Let’s Play Live (LPL) reports that the digital age’s newest entertainment genre is now a...
Ralph Lauren is jumping into the $ 200 billion gaming industry after it dropped a new spot starring Swedish League...