Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at...
Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in "pre-seed"...
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads,...
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Facebook has launched its messenger chatbot platform earlier this year, which means ads are coming to the Facebook messenger tool....