Get the inside baseball on MediaMath’s bankruptcy. Plus,what its demise means for the rest of ad tech. The post The...
Fallout
Ad measurement companies are withstanding the macroeconomic headwinds. Slowing ad spend is causing ad tech companies and publishers to tighten...
For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies...
Stan Richards, who founded The Richards Group 44 years ago in Dallas, is leaving the agency amid a cloud of...
The impending rollout of Apple's iOS 14 will bring big changes to Facebook, most notably the end of collecting iPhone...