For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that sometimes underreport conversions. Thinkster, for example, an AI-based math tutoring app, typically spends between 90% and 95% of its ad budget on Facebook. But Facebook’s attribution… Continue reading »
The post Facebook’s Conversion API Could Help Safeguard It Against IDFA And Cookie Fallout appeared first on AdExchanger.
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