May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agency Review Season: Biddable Media Turns High Maintenance Into High Value

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The only certainty for media agencies is that every single year somewhere between one-quarter and a third of their business will be reviewed. AlthoughContinue reading »

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