Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...
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IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a...
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity...
After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have...
A year ago, the Democratic Party data-driven ecosystem, a network of consultants, liberal digital media agencies and campaign tech vendors,...
Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency....
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...