LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
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When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some...
Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you...
The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer...
Direct-to-consumer brands like Mack Weldon, Manscaped and Peloton have expanded beyond their Facebook and Instagram roots – but don’t expect...
The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50%...
The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm...
The online clothing retailer Bonobos is at the center of upheaval in US retail and ecommerce. The company was acquired...
With the midterm elections less than 24 hours away, some of the Democratic Party’s top digital advertising evangelists are worried...