AUCKLAND, Yesterday: Leading CMO Brent Smart and Adam Ferrier of Thinkerbell run a cool podcast celebrating marketing creativity. They dive...
featured
In last year's upfront event, Disney delivered on its promise of featuring more talent onstage than ever, with the likes...
While Facebook changing its name to Meta was far and away the dominant news at the company's Connect 2021 virtual...
Apparel brand Hollister teamed up with Snap Inc. to play a starring role in Snap Original "docu-soap" Lago Vista. A...
It’s a big day for the big blue app.The Federal Trade Commission (FTC) formally announced Wednesday it will fine Facebook...
TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers...
Digital media and advertising expertise is moving up the political campaign hierarchy. The most direct example is Brad Parscale, the...
GroupM has a new global boss.Christian Juhl, the former global CEO of Essence, was named global CEO of media buying...
This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first...
The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...