Story has been edited to include Sizmek's response.While Sizmek’s future will play out over the next couple of months, there...
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Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies...
Agencies need access to unique data sources to bring strategic value to their clients.Publicis said Monday it is in talks...
Sizmek filed for bankruptcy Friday night, ending the private equity-backed effort to integrate Sizmek and Rocket Fuel into a cohesive...
IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and...
This article is sponsored by MoPub.The use of user-level data is getting a lot of attention in the mobile in-app...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public.The...
Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily...
If a customer data platform (CDP) is a “fad," then it’s a lasting one.Salesforce is finally getting its messaging in...