Ad buyers need to be on the lookout for a new problem called “declaration fraud,” where buyers paying for full-screen...
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Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total...
Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs...
Once upon a time, direct-to-consumer startup Parachute sold high-quality sheets online, touting efficiencies by cutting out middlemen. Five years later,...
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going...
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube...
The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase...
Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...