Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity...
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Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
When the LA Rams beat the New Orleans Saints en route to Super Bowl LIII, the citizens of Atlanta could...
Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling...
Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that...
AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100...
The ad tech industry might soon be facing a more punitive FTC. While the consumer privacy and protections agency traditionally...
Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and...