PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and transaction data from...
featured
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90...
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values...
Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday...
Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that...