The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are...
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Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO.Varick, launched...
The potential of programmatic audio has caught the interest of advertising’s behemoth.Google said Wednesday it had launched the ability to...
It wasn’t a surprise to most in the industry when Accenture Interactive said Wednesday it would formally launch a programmatic...
by Sarah Sluis, Alison Weissbrot and Ryan JoeEveryone in the industry claims – at least publicly – to be ready...
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...
Adobe said Monday it will buy the ecommerce platform Magento for $1.68 billion. Magento’s 2017 revenue was $150 million, and...
Nicolle Pangis, a former C-suite exec at WPP GroupM’s Xaxis and Platform, has been appointed CEO and president of NCC...
Verizon’s Oath wants advertisers to know that although it shuttered its programmatic TV offering OneTV, its addressable TV business based...
Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...