MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
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The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the...
Agencies are dying?Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he...
Frank Schneider (L) and Christian Muche (R) with Stewart Copeland of The Police at the DMEXCO 2017 VIP party. Credit:...
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have...
After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the...
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model...
The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but...
AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent.Less than a week after Rubicon...
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20%...