Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
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McCann Worldgroup has always operated under an integrated agency model.The IPG-owned network, whose agencies include media agency UM, creative agency...
Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to...
After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for...
Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that...
Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group,...
The ad tech rollup is real, and its name is Sizmek.On Tuesday, the 18-year-old company revealed its intent to buy...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel...
Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket...