Sizmek said Tuesday it intends to buy ad tech company Rocket Fuel for $2.60 per share in cash, valuing Rocket...
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Ask Facebook for access to its data and the official answer is going to be, “Nope.”But under certain circumstances, a...
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview,...
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5...
Two years ago Hearts & Science didn't exist. Today, it employs more than 500 to serve an expanding roster that...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has...
In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise.But TV tune-in,...
Accenture Interactive, a subsidiary of the management consultancy Accenture, is the world’s largest digital agency by revenue.The digital network has...