For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
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Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...
Tolman Geffs of global investment bank Jordan, Edmiston Group, along with Bill Wise, the CEO of Mediaocean, will speak about...
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think...
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very...
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
Neustar has been acquired by a group of investors led by private equity firm Golden Gate Capital for $33.50 per...