Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves...
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Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still...
As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...
The Federal Trade Commission is watching smart TVs. An FTC workshop on Wednesday in Washington, DC, laid out consumer privacy...
Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about...
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video...