The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad...
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Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as "content." That reductive,...
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users...
As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows...
The supply-path optimization (SPO) trend is catching on with video publishers. Future Today, an ad-supported video on demand (AVOD) platform,...
When Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...
While a healthy chunk of adults in the U.S. still believe there should be more government regulation of major technology...