The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
FirstParty
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first look...
Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data....
“The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates,...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
By Harsh Jiandani, General Manager, Xandr Curate, Xandr This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"The Sell Sider" is a column written by the sell side of the digital media community. Google announced last week...