The ongoing pandemic has impacted many elements of our lives, but perhaps none so heavily as our ability to maintain...
fitness
Over the past 24 months, Peloton's marketing team has faced a greater series of challenges to its brand fitness. So...
If you're one of Chris Hemsworth's 47.4 million Instagram followers, you may have seen an ad for Centr, the fitness...
What’s a gym CMO to do when gyms – which normally promote health – get banned for health reasons? That’s...
The success of Les Mills workouts on TVNZ during Level 4 lockdown has inspired TVNZ and Les Mills to keep...
When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym...
If you hear heavy breathing when someone unmutes themselves on a conference call – it could be because they’re also...
PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its...