Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and...
fraud
Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked...
People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that. A...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying The Piper Robert Smith, CEO of Vista Equity Partners, agreed...
SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud...
Gaming apps are getting better at beating install fraud. Just 3.8% of paid installs are fraudulent among gaming apps, according...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is...
“The Sell Sider” is a column written about the sell side of the digital media community. Today’s column is written...