According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
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There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up...
For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their...
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and...
MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the...
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements...
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...