Few industries have been hit as hard by the coronavirus crisis as the travel industry. Hotels, airlines and cruise lines...
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By default, LinkedIn may personalize the ads you see on its platform based on your location (your ZIP code or...
Another feature inspired by Snapchat has made its way to the Facebook family of applications, as vanish mode was introduced...
Some marketers consider benchmarking and metrics tracking to be distractions--busy work that takes time away from just getting down to...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
The end is nigh for the third-party cookie, and some companies aren't waiting until it's gone to prepare for the...
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively,...
Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit. On Tuesday, Demandbase released a new version of its...
For the past few years, reality has seemed very much like a parody. But it looks like that might (hopefully)...
Baseball legend Yogi Berra once famously said, “It's tough to make predictions, especially about the future.” Berra wasn’t referring to the...