The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to...
Future
The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering...
Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least...
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...
As Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few...
By Samuel Seljan, Senior Director, Data Science, Xandr Digital and television advertising – once culturally and technologically divergent ecosystems – are finally...
Celebrity physician Dr. Mehmet Oz is running for U.S. Senate in Pennsylvania, a move that could derail his syndicated daytime...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century--baseball's roots in this...
When lockdowns and social distancing benched most professional sports leagues for long periods and kept fans out of the stands,...