Activision Blizzard has once again teamed with skating legend Tony Hawk to release its special scratch-to-win skateboards which offer prizes...
Game
The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series "Guy On...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult...
Auckland-based studios M Theory and Oddboy (partnered with Sony Interactive Entertainment) bring to life the first installment of the highly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...