Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May,...
Game
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Next Gen AI Virtually every industry is experimenting...
At Saatchi & Saatchi we talk a lot about helping brands to be famous in culture. And there’s probably no...
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad...
The past year was one of contrasts for the gaming industry. It was both one of the most significant years...
More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a...
Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a difference...