How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product...
It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes...
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month,...
Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May,...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Next Gen AI Virtually every industry is experimenting...
At Saatchi & Saatchi we talk a lot about helping brands to be famous in culture. And there’s probably no...