In the midst of a significant industry boom, iion and Scroll Media have joined forces through an exclusive partnership to...
gaming
AUCKLAND, Today: Global platform provider iion and Scroll Media have announced an exclusive partnership which aims to transform the gaming...
In an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on...
AUCKLAND, Today: By Cathy MacDonald, director of operations at Let’s Play Live – an Auckland based esports and gaming media...
Cathy MacDonald, Director of Operations for LetsPlay.Live, the APAC region’s largest gaming and esports media production network, shares how New Zealand...
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of...
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience...
Kraft Heinz's frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications...