Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
gaming
Machine Zone’s (MZ) experiment with homegrown ad tech is over.The gaming company shuttered Cognant, an internal demand-side platform created in...
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a...