The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM)...
GARM
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative. The...
GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022,...
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers...
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media's climate...
Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019....