GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky

Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM, released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to beContinue reading »

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