The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google,...
Going
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy...
Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading...
On Wednesday, Fox revealed it took in $ 600 million in ad revenue for Super Bowl Sunday, with some in-game...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores...
Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First, there was...
You can’t blame brands from being pretty much done with promises when it comes to digital marketing. First there was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media...