The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media. Adweek Feed
The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday,...
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them....
For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down...
AI startup Limy raised $ 10 million in seed funding, with a plan to show brands how AI agents are...
The change affects sales teams that represent mid-market marketers. Adweek Feed
A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of...
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have...
Google unveiled a new AI protocol and integrations with Gemini. Adweek Feed
The world’s most powerful valuable company has tapped Google’s Alison Wagonfeld as its first CMO. She begins her role in...