Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party...
Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google...
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous...
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength”...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Bite Of The Apple The Justice Department...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand...