Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches....
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that...
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party...
Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google...
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous...
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond...