Google’s ad preference center is ready for prime time. The purpose of My Ad Center, which started rolling out to...
Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators...
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...
With the U.K. government highlighting a continued digital skills shortage, Google is promoting its self-imposed mission to upskill people through...
Arnaud CréputCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up Anchor Podcast advertising is in growth-stage purgatory. Consumption...
HAMILTON, Today: Waikato-based digital marketing agency Unbound has made it through as a finalist in the International Growth category in...
Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that...