Simon Laird has been appointed as Head of Sales and Partnerships for Google NZ and brings with him a passion...
Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can A Tiger Change Its Stripes? Google offered...
Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a...
Google has tried – and so far mostly failed – to get its customers on board with major new migrations for...
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
Media Agency OMD has become the first partner to test machine learning solutions with Google’s Performance Max. With an ever-growing...
The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube...
Digital advertising is poised to grow despite a looming economic slowdown, according to midyear advertising forecasts from Zenith and GroupM....