Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has...
Big news week from three heavy hitters. On Wednesday, Google sent shockwaves through the industry with its declaration that it...
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing...
The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Deals Google may have threatened to leave Australia...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mo’ Problems Google and Facebook are expected to become...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth...