Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers....
The post IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds” appeared first on...
LONDON--Easter egg hunts are pretty much confined to people's backyards this year--but Cadbury's has created a lockdown solution for those...
Less than a week after Google's latest privacy bombshell, the IAB Tech Lab, a nonprofit focusing on solutions for brand...
Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has...
Big news week from three heavy hitters. On Wednesday, Google sent shockwaves through the industry with its declaration that it...
On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing...
The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....