Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
Great
If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I'm calling 2023 the Great Course Correction--the year...
In 2023, we’ll see a Great Meta-reversal, a shift toward rich content and experiences that build enduring, engaged communities. Rather...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller...
Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end...
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed...
An interview withTolman GeffsManaging DirectorTolman Geffs, managing director of BrightTower, will be speaking at Programmatic I/O, taking place in New...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to...
AUCKLAND, Today: Special New Zealand has been named the Most Effective Independent Agency in the world by Effies Global rankings. Special...