Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data...
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Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. Havas Media...
Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to...
Havas isn’t facing the same pressure to grow as other holding companies are.The privately-held agency network, owned by French media...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
After a three-year stint as Havas CEO, David Jones realized the agency model needed more than a revamp.It needed a...
Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...