Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Header Bidding Rapper appeared first...
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"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on...
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon...
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as...